This was a project I did promoting a cultural and art festival held on a street notoriously renowned for its prostitutes. The purpose of the festival was to change the perception upon that street, making the people see that women can create something beautiful too - balerinas, singers, fashion shows,tailors, painters, and so on.
The catch here (image below) is that you first read “Another girl from Matasari street”, making you think it’s something about the prostitution there, but then the little icon on the right instructs you to “tilt back your laptop display”, and you see it’s actually about the art festival – the meaning changes to “another side of Matasari street”.
Of course, only for online use.
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