Femei pe Matasari is an annual cultural and art festival held on a street notoriously renowned for its prostitutes. The purpose of the festival is to change the perception upon that street through different forms of art - ballerinas, singers, fashion shows, tailors, painters, all women.
Tilt your laptop back to see the hidden message.
Translation of the poster is “It’s nice to see other hard things on women, such as creativity” (in romanian ‘tare’ means ‘hard’ and also ‘awesome’)
Got a little help on copywriting from Marius Eftimie, cheers for that.
Of course, only for online use.